Marketing Specialist

Company Description:

Vistar customers are everywhere people work, play, and shop. Vistar is America's leading candy, snack, and beverage distributor with more than 25 distribution centers delivering everything from popcorn to healthy meal replacements anywhere in the U.S. The company has thrived by innovating, exceeding customer expectations, and fostering a collaborative culture built on teamwork, doing what's right, and giving back to the communities they serve.

Job Description:

We are seeking a versatile and proactive Marketing Specialist to join our Corporate Marketing team. This is a foundational role designed for a professional who thrives on variety and is eager to develop a broad, cross-functional skill set. The ideal candidate will provide critical support across multiple marketing functions, pivoting seamlessly between technical data management and creative content production ticket support. We are looking for a Marketing Specialist who is energized by new challenges and possesses the initiative to dive into various projects as our business needs and supplier partnerships evolve.

Responsibilities include, but are not limited to:

Maintaining visual and functional excellence of our digital catalog, marketing content, products, assets. This includes supervising ad placements to optimize visibility.
Supporting the journey of a lead from a digital campaign through to the Sales team, playing a vital role in our Marketing Qualified Lead (MQL) process. Assisting with scorecards that track impressions, e-mail performance, and campaign ROI, leveraging our CRM.
Serving as key resource for our physical marketing efforts and sales enablement. Includes supporting industry trade shows (tracking material shipments, coordinating digital lead retrieval tools, etc.).
Oscillating between data analytics, digital design, sales report, and other marketing initiatives to best support the company.
Other related duties as assigned.

Benefits:

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Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• Basic profiency in digital design tools (e.g. Adobe Creative Suite, Canva)

• Strong analytical skills with the ability to interpret data and generate insights; including intermediate Excel skillset

• Experience managing multiple tasks/projects with competing deadlines

• Strong written and verbal communication skills

Preferred qualifications:

• Salesforce/Pardot or other CRM and marketing automation tools strongly preferred

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.

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